PPC vs SEO: Which One Should I Use?

Why use paid advertising when you can get "free" listings in Google?

Ultimately you do want to show up on the first page of Google in the organic (free) listings for your most important keywords. But this can take a lot of time, and a surprising amount of money. The clicks are indeed free, but getting there isn't!

PPC can get you a first page listing very quickly, sometimes within minutes! The data gathered shows exactly which keywords your customers are actually using; use this data to optimize your site for organic search. Begin with PPC for immediate traffic; optimize for long term organic results.